MINI

YALLA MINI 2016:

MINI is a distinctively different brand and its singular corporate identity is all about, youth, vitality, sportiness, style, art and music.

MINI’s regional office tasked NOMAD, with a challenge; to deliver a strong brand representation in a road show format where, in addition to test drives, the brand’s fans in the region could partake of a cross section of experiences that reflected the essence of MINI. Each activity station at every Yalla MINI activation was conceptualised by NOMAD to inspire and tie in with not just a brand but facets of a lifestyle from art, decor, playfulness and the singular MINI driving experience.

NOMAD Delivered

  • Concept & Theme Design: NOMAD
  • Event Delivery: Al Ain
  • Production & Manufacture: PROJECTION, ART, LIGHT BOXES, PHOTO SHOOT
  • Production & Manufacture: BRANDING
  • Audio Video & Tech: MULTIPLE PROJECTIONS, SOUND SYSTEM
  • Venue: Dubai Design District (D3), Dubai, U.A.E.
  • Guests: 1 Day/ +-200pax

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