MERCEDES BENZ

C-CLASS COUPE LAUNCH

NOMAD was tasked with conceptualising an event by Mercedes Benz that perfectly represented the new C-Class Coupe. New lines and a fresh sporty more agile look coupled with an animal dynamism became the template by which we approached this undertaking.

Highlighting the genetics of the brand’s unique corporate identity, we delivered a one of a kind launch event at Dubai’s Design District. Introducing guests to their product in a unique way in an innovative setting, we sought to share both the product’s state-of-the-art technological advances as well as the newer sportier incarnation’s “instant thrill” factor.

Guests were treated to a gala evening with the product as the centrepiece along with a glamor photoshoot set

In addition to this, the venue perfectly reflected the C—Class Coupe juxtaposition; technological advance as a triumph of art and design.

  • Concept & Theme Design: NOMAD
  • Event Delivery: Al Ain
  • Production & Manufacture: PROJECTION, ART, LIGHT BOXES, PHOTO SHOOT
  • Production & Manufacture: BRANDING
  • Audio Video & Tech: MULTIPLE PROJECTIONS, SOUND SYSTEM
  • Venue: Dubai Design District (D3), Dubai, U.A.E.
  • Guests: 1 Day/ +-200pax

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